Privacy Policy


Last Updated: 2 October, 2019

This privacy policy ("Policy") explains how your personal information is collected, used, and disclosed by WatchGuard Technologies, Inc. and its subsidiaries and affiliated companies throughout the world ("WatchGuard" or "we"). This Policy applies to the websites of WatchGuard, including and its other websites throughout the world. This Policy also applies to WatchGuard's suite of products and services, including its Firebox network security appliances; network security services that run on those appliances or in the cloud; WatchGuard Cloud and Wi-Fi Cloud services; WatchGuard Dimension management service; our partner portal and related services; and other products and services (collectively, "Services"). However, this Policy does not apply to websites, products, or services that display or link to different privacy statements or that are operated by companies other than WatchGuard, or to business activities or practices of third parties, including our channel partners. This Policy also does not apply to information processed in the operation of Services but to which we do not have access; this is generally true, for example, as to network traffic processed by a Firebox appliance running in a customer's network.

We collect and process personal information about you with your consent or as necessary to provide the Services you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfill other legitimate interests.



We collect information about you in various ways when you use our Services. We collect personal information you provide to us. For example, we collect your name, email address, social media identity, postal address, phone number, fax number, demographics and other information you provide us on our Services. We also collect credit card numbers if you purchase our products on our website or through other Services. Some Services may not be available or function correctly if you are not willing to provide personal information. We may also obtain information from other sources and combine that with information we collect on our Services.

We gather certain information automatically to analyze trends and administer our websites and other Services. This information may include your Internet Protocol (IP) address (or the proxy server you use to access the internet), device and application identification numbers, your location, browser type and language, your internet service provider or mobile carrier, the pages, files, and videos you viewed, your searches, your operating system and system configuration information, and date and time stamps associated with your usage. When you visit our websites we also automatically receive the URL of the website from which you came and the website to which you go when you leave our website.

Cookies. We collect information using "cookies." Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us improve our Services and your experience. We use cookies to see which areas and features are popular and to count visits to our websites and particular webpages. We also use cookies to display targeted content, promotions, or advertisements. You can find out more about the cookies used on our websites in our Cookie Policy.

Web Beacons. We collect information using web beacons, alone or in conjunction with cookies. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular website or Service tied to the web beacon, and a description of a website or Service tied to the web beacon. For example, we or our marketing partners may place web beacons in marketing emails that notify us or our partner when you click on a link in the email that directs you to one of our websites. We use web beacons to understand usage and marketing campaign effectiveness, and to operate and improve our websites, Services, and email communications. You can find out more about our use of web beacons in our Cookie Policy.

Analytics. Third parties who provide us with analytics services for the Services may also automatically collect some of the information described above, including, for example, IP address, access times, browser type and language, device type, device identifiers and Wi-Fi information. Please consult the respective privacy policies and statements of these third parties for more information, including how Google Analytics, Marketo, Mouseflow, Salesforce, Widen, and Wistia use this data.

Advertising. Other third parties, including advertisers and ad-related services, may also automatically collect the above information about you through the Services and on other sites and services, including personally identifiable information about your online activities over time and across different websites, devices, online services, and applications when you use our Services. Some third parties help us and others associate your activities across the browsers and devices you use, for retargeting, cross-device advertising, analytics, and measurement purposes. Some third parties, such as Google AdWords, may also collect information on behalf of us and others for online advertising purposes and to provide to us and others statistics about users of our websites and other Services.

"Phone Home" Data. Our Firebox appliances have a default setting to send us certain information upon activation and approximately weekly thereafter, including their IP address, country of location, serial number, and diagnostic data. If you have administrator privileges for a Firebox you have the option of changing this setting such that this data will not be sent.



We use personal information collected through our Services for purposes described in this Policy or disclosed to you in our Services or in connection with our Services. For example, we may use your information to:

  • operate and improve our internal operations, systems, and Services;
  • understand you and your preferences to improve your experience and enjoyment using our Services;
  • respond to your comments, questions, and support queries, and provide customer service;
  • provide the Services you request, whether you request them directly from us or from one of our channel partners;
  • provide our channel partners with information to facilitate their provision of Services to you as resellers;
  • send you and channel partners information related to Services such as confirmations, invoices, expiration and renewal notices, technical notices, Service updates and security feeds, security alerts, and support and administrative messages;
  • communicate with you about new products and services, upcoming events, promotions, rewards, and other news about products and services offered by WatchGuard and our selected partners;
  • process and deliver contest entries and rewards;
  • link or combine information about you with other personal information we get from third parties, to help understand your needs and provide you with better and more personalized service; and
  • protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.



We do not share your personal information with third parties other than as follows:

  • with your consent, for example, when you agree to our sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies;
  • with our channel partners such as resellers so they can provide Services to you;
  • with third party vendors, consultants, and other service providers who work for us and need access to your information to do that work;
  • to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect the rights and property of WatchGuard and our agents, customers, and others including to enforce our agreements, policies, and terms of use or (iii) in an emergency to protect the personal safety of WatchGuard, its customers, or any person;
  • in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets to another company.


We may also share aggregated or deidentified information.



WatchGuard takes reasonable steps to help protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction.



Personal information we collect may be stored and processed in your region, in the United States or in any other country where we or our affiliates, subsidiaries or service providers maintain facilities. We maintain primary data centers in the United States, Germany, and Japan. We take steps designed to ensure that the data we collect under this Policy is processed according to the provisions of this Policy and applicable law wherever the data is located.

When we transfer personal information from the European Economic Area and Switzerland to other countries, some of which have not been determined by the European Commission to have an adequate level of data protection, we use a variety of legal mechanisms, including contracts and the EU-US and Swiss-US Privacy Shield frameworks, in an effort to help ensure your rights and protections.

EU-US and Swiss-US Privacy Shield

WatchGuard complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information transferred from European Economic Area and Switzerland to the United States, respectively, pursuant to Privacy Shield. WatchGuard has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.

To learn more about the Privacy Shield program, and to view our certification page, please visit

WatchGuard is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

WatchGuard’s participation in the Privacy Shield applies to all personal data that is subject to our Privacy Policy and is received from the European Economic Area or Switzerland. We will comply with the Privacy Shield Principles in respect of such personal data.

Third parties engaged by WatchGuard to process personal data and any of our affiliates receiving personal data must: (i) comply with the Privacy Shield principles or another mechanism permitted by the applicable EU and Swiss data protection laws for transfers and processing of personal data; or (ii) agree to provide adequate protections for the personal data that are no less protective than those set out in this Policy.

We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

WatchGuard has responsibility for the processing of personal information it receives and subsequently transfers to a third party. WatchGuard remains potentially liable under the Privacy Shield Principles if its agent processes such personal data in a manner inconsistent with the Principles, unless we prove that we are not responsible for the event giving rise to the damage.

In compliance with the EU-US and Swiss-US Privacy Shield Principles, WatchGuard commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact WatchGuard at:

WatchGuard has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. A binding arbitration option will also be made available to you in order to address residual complaints not resolved by any other means.



We retain your personal information for as long as necessary to provide services requested by you, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types in the context of different services, actual retention periods can vary significantly. The criteria used to determine retention include:

1. How long is the personal information needed to provide applicable services? This includes such things as maintaining and improving the performance of the Services, enabling system security measures, and maintaining appropriate business and financial records.

2. Do users provide, create, or maintain the data with the expectation we will retain it until they affirmatively remove it? In such cases, we may maintain the data until actively deleted by the user.

3. Is the personal information of a sensitive type? If so, a shortened retention time may be appropriate.

4. Are we subject to a legal, contractual, or similar obligation to retain the data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data, or data that must be retained for the purposes of litigation.



If you wish to ask for access, correction, or deletion of any of your personal information held by us or a change in the way we use your information (for which we reserve the right to charge you a fee, where permitted by applicable law), please contact WatchGuard Support However, we may decline requests that are unreasonable, prohibited by law, or are not required to be honored by applicable law.

You can opt out of receiving promotional emails from WatchGuard by following the instructions in those emails. You can also manage your email contact preferences at our Subscription Center If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations. You can also send requests about changes to your information or your contact preferences, including requests to opt-out of sharing your personal information with third parties, by emailing

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to remove cookies from within your browser, or set your browser to block all cookies, all third-party cookies, or particular cookies. If you choose to remove or block cookies, this can disable or otherwise affect certain features or services of our websites.

There are web browser signals and other mechanisms (for example, "Do Not Track" settings) that can indicate your choice to disable tracking, and, while we and others give you choices described in this Policy, we do not currently honor these mechanisms.



We adhere to applicable data protection laws in the European Economic Area, which, if applicable to you, includes the following rights:

  • If we are processing personal information based on your consent, you have a right to withdraw consent at any time for future processing;
  • You have a right to request access to, rectification, or erasure of your personal information, or to transfer or receive a copy of your personal information in a usable format;
  • You have a right to object to the processing of your personal information under certain circumstances; and
  • You have a right to lodge a complaint with a data protection authority.


As applicable under French law, you can also send us specific instructions regarding the use of your personal information after your death, by contacting us at

You can read our GDPR Statement here.



Nevada law allows Nevada residents to opt out of the sale of certain types of personal information. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you can submit a verified request to opt out of sales and we will record your instructions and incorporate them in the future if our policy changes. Opt-out requests should be sent to



WatchGuard may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date above or by providing such notice about or obtaining consent to changes as may be required by applicable law.



If you have any questions about this Policy, or if you wish to lodge a complaint about our privacy practices, please contact us at

About WatchGuard

WatchGuard has deployed nearly a million integrated, multi-function threat management appliances worldwide. Our signature red boxes are architected to be the industry's smartest, fastest, and meanest security devices with every scanning engine running at full throttle. Why buy WatchGuard? Find out here.



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